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Super-Pharm Beauty Instagram - Visual Identity

2023

From Haircare to Makeup, Beauty Made Easy

Team Credits

DMWA Studio

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The Challenge

Crafting a visual identity that sits seamlessly under the existing SUPER-PHARM brand umbrella, while standing out as a dynamic, flexible identity of its own. Also, to create a design that feels modern and relevant to digital trends, while remaining adaptable across various platforms.

The Solution

I categorized the information for clear, immediate messaging, using tags as the core of the graphic language. This creates a flexible design system that adapts seamlessly across beauty shots, still life, model imagery, and graphic posts.

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Instagram

Feed

Instagram

Reels

Super-Pharm's

social media

magazine

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*Additional

Sketch

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Concept

Human diversity encompasses a wide spectrum of shades and needs, all of which SUPER-PHARM addresses through tailored solutions. The graphic language is conceptually and visually inspired by the Pantone spectrum, highlighting this diversity with a focus on warmth, texture, and detailed product representation. By incorporating infographics, it communicates professionalism, reliability, and authenticity.

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