Super-Pharm Beauty Instagram - Visual Identity
2023
From Haircare to Makeup, Beauty Made Easy
Team Credits
DMWA Studio
The Challenge
Crafting a visual identity that sits seamlessly under the existing SUPER-PHARM brand umbrella, while standing out as a dynamic, flexible identity of its own. Also, to create a design that feels modern and relevant to digital trends, while remaining adaptable across various platforms.
The Solution
I categorized the information for clear, immediate messaging, using tags as the core of the graphic language. This creates a flexible design system that adapts seamlessly across beauty shots, still life, model imagery, and graphic posts.
Feed
Reels
Super-Pharm's
social media
magazine
*Additional
Sketch
Concept
Human diversity encompasses a wide spectrum of shades and needs, all of which SUPER-PHARM addresses through tailored solutions. The graphic language is conceptually and visually inspired by the Pantone spectrum, highlighting this diversity with a focus on warmth, texture, and detailed product representation. By incorporating infographics, it communicates professionalism, reliability, and authenticity.