QIQI - The Art & Science of Hair Control
Marketing & Social
Packaging & Products Design
Played a key role in developing the brand’s marketing strategy by establishing visual guidelines that span all aspects of communication—from tone of voice (TOV) and photography style to event design and more. Designed and executed strategic campaigns that enhance audience engagement and strengthen the brand’s presence across digital platforms.
Team Credits
VP Marketing: Noa Monrov
2023 - 2024
HQ - US & Israel
Operates in 42 Countries
Played a key role in developing the brand’s marketing strategy by establishing visual guidelines that span all aspects of communication—from tone of voice (TOV) and photography style to event design and more. Designed and executed strategic campaigns that enhance audience engagement and strengthen the brand’s presence across digital platforms.
Mini Size Set – Travel Size Campaign
For this campaign, I developed the creative concept for Qiqi’s Mini Size Set. Drawing inspiration from high-fashion houses, I reimagined the travel-size products as stylish accessories, presenting them as fashion statements.
Instagram Followers
New York Fashion Week
As part of the marketing strategy, we identified the opportunity for Qiqi to participate in or create its own fashion show. This initiative aimed to raise brand awareness and emphasize Qiqi's unique connection to the fashion world, differentiating it from competitors in the haircare industry. Qiqi collaborated with designer Elena Velez at New York Fashion Week to bring this vision to life.
Audition Stories - UGC Production
This production highlights the contrasting energy of a casting day, pairing models' nonchalant attitudes with passionate narration. Unexpected, spontaneous actions during the shoot create emotional tension, capturing the audience's attention.
The element of surprise resonates with modern audiences seeking authenticity and creativity, making the campaign memorable.
Credits
Product Catalog for B2B Clients
Social Media
Developed cohesive and visually consistent social media content. As the creative team expanded, I led the content creation process, ensuring alignment with the brand's vision and goals.
Feed
About QIQI
QIQI offers high-quality hair products and salon-grade repair treatments designed for both consumers and professionals. The brand operates through two sales channels: a network of distributors and a online store.
Stories
Creative - QIQI'S prodcuts as stylish pieces
Reels
Non-Budget
Production
Presenting All Out Blow Out Cream
effortless styling, lasting protection
Smooth Service Shampoo
clean, smooths, nourishes
Porosity Play Spray
heat-activated, protect and repair
